Introduction
Cheers – Frontline Brand Control Center
1. Primary Purpose and Problem Solved:
Cheers is the control center for your frontline brand, answering three critical questions: What’s our reputation? Who’s driving it? How do we improve it? Most tools stop at “what,” leaving the “who” and “how” to guesswork. Cheers’ AI-powered platform creates the first real-time dataset that attributes online reviews, social mentions, loyalty sign-ups, and NPS surveys directly to individual frontline employees.
2. Key Features and Capabilities:
- Real-Time Attribution: Cheers creates a real-time dataset that attributes online reviews, social mentions, loyalty sign-ups, and NPS surveys directly to individual frontline employees.
- Actionable Insights for Managers: Managers gain clear insights into who to coach, who to recognize, and which actions drive positive results.
- Brand Reputation Monitoring: The platform monitors and attributes public signals to understand brand reputation.
- Google Policy Compliance: Cheers helps ensure compliance with Google’s policies against “review gating” by providing a transparent and accountable system for feedback management. The system allows customers to submit private feedback directly to management, while ensuring all customers have equal opportunity to leave public feedback.
3. Target Audience and Use Cases:
Cheers is designed for managers of frontline brands. A notable example of its use is with Vivint Smart Home, where the tool generated 65,000+ new five-star reviews in five months across 400 locations. The system directly addresses the need to understand and influence customer interactions.
4. Data Management:
Cheers manages a comprehensive dataset including: Submitted Attributed Reviews, Referrals Submitted, Loyalty Sign-Ups, Customer Interactions, Loyalty Sign-Ups, and Referrals Submitted. The data provides a granular view of how frontline employees impact brand reputation.
5. Unique Selling Proposition
Cheers’ core advantage is real-time data attribution. It provides insights unavailable with tools offering only aggregate reports, enabling managers to take targeted action and drive improvements. It helps managers turn data into tangible action, directly influencing brand performance.
