Wayde

Wayde: Intelligent Influencer Discovery Platform

Wayde is an innovative platform designed to streamline influencer discovery and campaign scaling for brands. It provides a comprehensive solution leveraging AI and extensive data to connect brands with authentic, high-performing influencers.

Core Functionality:

Wayde's primary function is to help brands efficiently identify influencers aligned with their specific needs. The platform achieves this through three key approaches:

1. AI-Powered Analysis: Wayde utilizes a Large Language Model (LLM) to instantly analyze campaign briefs, translating a brand's requirements into targeted influencer recommendations. This automated process dramatically reduces the time spent manually searching for suitable matches.
2. Advanced Filtering: Brands can further refine their searches using a suite of advanced filters. These filters allow targeting based on granular criteria, including:
   • Audience demographics
   • Content style and themes
   • Specific interests and keywords
   • Even unique requirements such as owning a specific breed of dog (as demonstrated in a case study).
3. Extensive Creator Database: Wayde accesses a massive database of over 450 million creators, enabling brands to discover influencers beyond their immediate network.

Key Features & Benefits:

• Time Savings: The AI-driven analysis and filtering features drastically reduce the time spent manually researching and vetting influencers.
• Authenticity: Wayde helps brands connect with authentic, high-performing creators through detailed analysis of engagement rates and fake follower detection. The platform actively combats the issue of inauthentic influencer profiles.
• Precision Targeting: Advanced filtering enables brands to precisely target influencers that perfectly align with their brand’s values and audience.
• Streamlined Workflow: The application streamlines the entire influencer discovery process, offering an intuitive interface and thoughtful solutions for brands.

Getting Started:

• Schedule a Demo: Brands are encouraged to book a demo via buttons on the website. During the call, Wayde's team will walk you through the intelligent influencer search engine and its key features.
• Free Trial: Following the demo, you'll receive a 2-day free trial to explore the platform and assess its capabilities.

Wayde represents an innovative approach to influencer marketing, focused on efficiency, authenticity and precision targeting.